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Craft Beer  —  Product Development 


Peruvian Craft Beer developed to celebrate heritage by its cultural diversity and revolutionize the craft beer market thru its quality and high drinkability, making a popular beer for everyone.

A particular project where we were approached to develop a brand that would reflect south american spirit and identify its culture. We found the inspiration in the yearly event held in a honor of Virgin Candelaria, that celebrates Peruvian heritage uniting people from all over Peru in form of dance and amazing costumes making a unique spectacle of colors which truly represent Candelaria.

client Vicuña Beer Factory
location Peru
year 2016

Creative & Art Direction    Branding    Packaging