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Ad Campaign — FC Zenit

Nike. R/Loyalty.

Direct Campaign for Fc Zenit from St. Petersburg. Using the royal heritage of the city’s identify and it’s residents and supporters of the club, contrasting them with red which symbolize passion. By contrasting them to provoke a twitch in a cold enviroment in sense that people would feel more connected and proud of their history and passion for the club and the game.

client Nike Rusia
agency Villarrosas Barcelona
year 2011

Art Direction